In Insight, Marketing, Trend

“Social media influencers these days are starting to look like beauty clones,” comments HuffPost author Julia Brucculieri. And she is not wrong. Go to any major beauty IG starlet’s page and their look is identical: full pouty matte lips, well-groomed brows, a contoured face, long (usually fake) dark eyelashes, and a swipe (or three) of highlighter.

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