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Influencer marketing continues to grow in importance for brands, with estimates of total spend on influencer marketing expected to increase from $5 billion to $10 billion dollars in the next five [...]

Currently, 57% of millennial women name a brand's values as the driving factor when deciding whether or not to purchase a product, according to Merkle and Levo. Millennials hold the most [...]

In preparation for the Beauty & Money conference in New York, Benedict H. Auld, CEO and Founder of Lapidarius, caught up with Rachel Roff, founder of Urban Skin Rx.

In a world where the very definition of luxury is a constantly moving target, how does one brand an entire city that way? This was the task faced by Richard Christiansen and his company, [...]

According to Access Development, 69% of consumers who had a positive experience with a brand would sign up for their loyalty program. Sephora's loyalty program, which has historically had a [...]

Madison Avenue has long been known as the destination for luxury shopping. Chanel, Louis Vuitton, Gucci, and Coach all reside there. Rebag, an online-born brand, recently established a place [...]

While there are many challenges to being a beauty entrepreneur, two are pretty universal: time and resources. The Indie Beauty Media Group (IBMG) has created a digital solution called UpLink to [...]

Aesop collaborated with Swiss university ÉCAL Advanced Studies in Design for Luxury and Craftsmanship masters course, briefing 17 graduate students to design two accessories: an electric [...]

In preparation for the Beauty & Money conference in New York, Benedict H. Auld, CEO and Founder of Lapidarius, caught up with Doris Dalton, founder of Doll 10, one of the independent beauty [...]

According to the NPD Group, the natural beauty industry is one of the fastest-growing categories in the beauty realm, outpacing others in makeup, skincare, and fragrance. However, this sector of [...]