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Our aim is to fill the void, connect the dots, and provide an informed, analytical, and compelling point of view. We love to explore limits and blur boundaries, offering highly curated news and original content by thought leaders and beauty insiders. Our aim is to fill the void, connect the dots, and provide an informed, analytical, and compelling point of view. We love to explore limits and blur boundaries, offering highly curated news and original content by thought leaders and beauty insiders. Our aim is to fill the void, connect the dots, and provide an informed, analytical, and compelling point of view. We love to explore limits and blur boundaries, offering highly curated news and original content by thought leaders and beauty insiders. Our aim is to fill the void, connect the dots, and provide an informed, analytical, and compelling point of view. We love to explore limits and blur boundaries, offering highly curated news and original content by thought leaders and beauty insiders.
  • Exclusives
  • Brands
  • Finance
  • Tech
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  • Trend
  • Professional
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Archives

Monthly Archive for: "August, 2018"
 Just The Facts: Instagram – Influencers’ Platform of Choice
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By Kelly Kovack
In Brands, Insight, Marketing
Posted August 31, 2018

Just The Facts: Instagram – Influencers’ Platform of Choice

Influencer marketing continues to grow in importance for brands, with estimates of total spend on influencer marketing expected to increase from $5 billion to $10 billion dollars in the next five [...]

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 In Its New Campaign, Olay Celebrates Fearless Women
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By Sydney Vogl
In Brands, Marketing, Trend
Posted August 31, 2018

In Its New Campaign, Olay Celebrates Fearless Women

Currently, 57% of millennial women name a brand's values as the driving factor when deciding whether or not to purchase a product, according to Merkle and Levo. Millennials hold the most [...]

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 Interview Rachel Roff: Med-Spa-Inspired Urban Skin Rx
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By Benedict Auld
In Brands, Exclusives, Professional
Posted August 30, 2018

Interview Rachel Roff: Med-Spa-Inspired Urban Skin Rx

In preparation for the Beauty & Money conference in New York, Benedict H. Auld, CEO and Founder of Lapidarius, caught up with Rachel Roff, founder of Urban Skin Rx.

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 Branding Luxury: Macau’s City of Dreams
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By Sydney Vogl
In Brands, Marketing, Trend
Posted August 30, 2018

Branding Luxury: Macau’s City of Dreams

In a world where the very definition of luxury is a constantly moving target, how does one brand an entire city that way? This was the task faced by Richard Christiansen and his company, [...]

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 Sephora’s Loyalty Program Gets a Makeover
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By Sydney Vogl
In Insight, Marketing, Retail
Posted August 30, 2018

Sephora’s Loyalty Program Gets a Makeover

According to Access Development, 69% of consumers who had a positive experience with a brand would sign up for their loyalty program. Sephora's loyalty program, which has historically had a [...]

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 Startups Usher in a New Age of Retail for NYC
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By Sydney Vogl
In Brands, Insight, Retail
Posted August 30, 2018

Startups Usher in a New Age of Retail for NYC

Madison Avenue has long been known as the destination for luxury shopping. Chanel, Louis Vuitton, Gucci, and Coach all reside there. Rebag, an online-born brand, recently established a place [...]

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 UpLink: The Matchmaking Tool Helping Indie Brands Work Smarter
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By Kelly Kovack
In Brands, Insight, Marketing, Tech
Posted August 28, 2018

UpLink: The Matchmaking Tool Helping Indie Brands Work Smarter

While there are many challenges to being a beauty entrepreneur, two are pretty universal: time and resources. The Indie Beauty Media Group (IBMG) has created a digital solution called UpLink to [...]

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 Aesop Taps Students at ÉCAL for Innovation
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By Kelly Kovack
In Brands, Insight, Marketing
Posted August 28, 2018

Aesop Taps Students at ÉCAL for Innovation

Aesop collaborated with Swiss university ÉCAL Advanced Studies in Design for Luxury and Craftsmanship masters course, briefing 17 graduate students to design two accessories: an electric [...]

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 Doris Dalton Takes Beauty Back to Basics with Doll 10
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By Benedict Auld
In Brands, Exclusives
Posted August 28, 2018

Doris Dalton Takes Beauty Back to Basics with Doll 10

In preparation for the Beauty & Money conference in New York, Benedict H. Auld, CEO and Founder of Lapidarius, caught up with Doris Dalton, founder of Doll 10, one of the independent beauty [...]

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 How Brands Are Staying Safe as Contamination Threatens Natural Beauty
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By Sydney Vogl
In Brands, Insight
Posted August 27, 2018

How Brands Are Staying Safe as Contamination Threatens Natural Beauty

According to the NPD Group, the natural beauty industry is one of the fastest-growing categories in the beauty realm, outpacing others in makeup, skincare, and fragrance. However, this sector of [...]

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  • Six Beauty Tech Start-Ups to WatchSix Beauty Tech Start-Ups to Watch
  • Cha Ling, the LVMH Beauty Brand Built for ChinaCha Ling, the LVMH Beauty Brand Built for China
  • Just The Numbers: Challenging the Perception of MillennialsJust The Numbers: Challenging the Perception of Millennials
  • Johnson Publishing Company Sells Fashion Fair CosmeticsJohnson Publishing Company Sells Fashion Fair Cosmetics
  • Pantone Unveils Its Pandemic Color(s) of the Year 2021Pantone Unveils Its Pandemic Color(s) of the Year 2021

ABOUT

Founder Kelly Kovack provides a fresh voice to the beauty industry with content from her perspective, and through her lens. BeautyMatter also publishes highly curated news and exclusive original pieces by thought leaders and beauty insiders.

                       

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