The Chinese market has a voracious appetite for European beauty, and Alibaba has a strategy to fill that need with its Tmall Global marketplace.
Alibaba held its first European conference, “The Colors of Italian Beauty,” in Milan on July 20. The conference was an opportunity for European cosmetic executives to learn about Alibaba’s brand marketing offering and to celebrate Italian brands like Deborah Milano, Diego dalla Palma Milano, RVB LAB, and Kiko joining the marketplace.
“There is a huge potential for European cosmetics brands entering the Chinese market, which is expanding rapidly,” Cipriani Foresio, Alibaba Group managing director for Italy, Spain, Portugal, and Greece, told Glossy. He added that cosmetics revenues in China reached $3.6 billion in March 2018, making it one of Tmall Global’s most promising business categories.
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