Welltodo Global presented their annual industry summit, bringing together innovative brands and wellness leaders from around the world. What resulted was a thoughtful conversation on the trillion-dollar industry. Below, read some of the key takeaways, thanks to Welltodo Global.
Consumer Consciousness Rules All: More and more brands are betting on consumer consciousness. Today’s consumers want to know the nitty-gritty: a company’s supply chain, their ingredients, their mission, and whether they practice what they preach. Brands are beginning to look at the bigger picture, so “they’re spending money on hiring consultants to think like startups and act like challengers,” Damian Soong, Co-founder of nutrition brand Form, said at the summit.
Credibility Is Vital: Especially in today’s digital age, it is entirely obvious when a brand is not credible. Regulation of your brand’s credibility is not only likely, but certain. “Thinking about credibility as a stream in your business is mission critical if you’re a health and wellness brand. It can’t be an afterthought, it should be in the thread of your entire thinking, said Sarah Greenidge, Founder of platform WellSpoken.
Create Experiences with Your Environments: The right environment can make or break your brand. Physical retail stores give your brand the opportunity to convey a personality and provide an experience for your consumers. Pop-ups in particular “continue to offer wellness brands an alternative route to connect with consumers and trial new concept,” says Becky Jones, Head of Special Projects at Appear Here.
Use Technology to Better Your Brand: By using insights and data, your brand can target the ideal consumer. As a brand, you should develop your data in an easy-to-digest manner, so you can “create a better value proposition for the customer, covering areas such as price, service and offering,” Tom Peters, Director of Commercial Development, UK & IE, Deliveroo, explains.
For the full story, head over to Welltodo Global.
Photo: Alex Wong via Unsplash