In Brands, Insight

According to the NPD Group, the natural beauty industry is one of the fastest-growing categories in the beauty realm, outpacing others in makeup, skincare, and fragrance. However, this sector of the industry has a big problem: contamination. According to Glossy, “The expanding pool of natural beauty companies is facing problems many never bargained for, including ingredient contamination and environmental factors prohibiting a consistent flow of resources.” Read below for the steps natural beauty companies are taking to ensure pure ingredients:

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