In Insight, Marketing, Retail, Uncategorized

For both brands and consumers, Nordstrom’s annual Anniversary Sale is a key date on the retail calendar. Planning the Anniversary Sale offering is a cross-functional effort between product development, marketing, and sales teams working together to curate the perfect offering. Beginning in the 1960s, the sale was light years ahead of its time—it allowed Nordstrom to foster a unique, loyal relationship with its consumers.

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