In Insight, Marketing, Retail

According to Access Development, 69% of consumers who had a positive experience with a brand would sign up for their loyalty program. Sephora’s loyalty program, which has historically had a strong following, is about to get even better. Sephora Insiders will receive even more bonuses as they shop.

Sephora Insiders will continue to receive one point per $1 spent, but VIB and Rouge members will receive 1.25 and 1.50 points, respectively. The brand has also revamped its prizes, offering five times more 750+ point rewards.

The newly remodeled loyalty program demonstrates Sephora’s commitment to their consumers. “Our goal has and will continue to be evolving our prestige loyalty program to meet our client’s beauty needs. By fostering personal connections and generating brand love over the years, it was only natural that we leveraged their input to further strengthen the program and impart a renewed experience, beyond just perks and discounts,” Deborah Yeh, senior vice president of marketing and brand at Sephora, said in a statement.

As the beauty world becomes more crowded, cultivating a loyal consumer base is a major key to success.

For the full story, visit Retail Dive.

Photo: @sc via Instagram

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