Set to be worth $29.14 billion by 2024, the male grooming market is growing at a rapid rate. As the market expands, male consumers create a higher demand for gender-neutral products. Sensing this demand, Central Saint Martins graduate Taeheon Kim created a makeup brush designed to break down gender barriers in the beauty world.
Called the Croono makeup brush, the London-based product comes in an oak box and includes one handle and four detachable heads in metallics. Kim was originally inspired to make men feel more comfortable in the beauty realm. “I created a modular makeup brush for men to challenge how everyday objects define and demarcate masculinity. I am interested in how designers can positively impact social structures,” Kim tells Dezeen.
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Photo:Taehon Kim
