In Brands, Insight, Marketing, Tech

Indie beauty brands are not a new trend, they are part of a business cycle.  At its beginnings, Estee Lauder was an indie brand.  What has changed however is that social media and technology have lowered the bar to entry and put rocket fuel behind the ability to scale. The category has seen a spike, increasing in sales by 43% last year.

Indie beauty brands have taken market share from legacy brands and fueling the beauty M&A frenzy the past couple of years. While the axis of influence in the beauty industry has seen a dramatic shift and technology has made running an indie beauty brand easier, there are still two universal challenges for most beauty entrepreneurs: time and resources. As an indie brand researching, finding and convincing service providers to take the chance on a startup can be a never-ending task.

The Indie Beauty Media Group (IBMG) has created a digital solution to save indie beauty brands time searching for qualified service providers. The newly launched matchmaking tool UpLink is a one-stop directory of solution providers categorized across major functional verticals: Manufacturing and Production, PR & Influencers, Strategy, Marketing, Branding, Logistics, Distribution, Sales, Business Operations, Technology & Technical Development.

Having a solid relationship with key vendors can be the difference between success and failure for a startup beauty brand. IBMG and Uplink just made building that foundation just a little bit easier.

Check out UpLink on the Beauty Independent platform.

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