In Brands, Insight, Tech, Trend

As Forbes puts it, “the path to millennial spend is paved with transparency.” Millennials are spending a reported $600 billion each year, and that number only continues to grow. So, what does this lucrative consumer base want? Transparency. 94% of consumers say they’re more likely to be loyal to a brand that offers complete transparency, about everything from ingredients, to sourcing, to brand mission.

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