In Brands, Marketing, Retail

Personal care brand Recess is only two months old, but it’s already figured out how to drive revenue through two key strategies: Instagram and pop-up shops. Specializing in clean, biodegradable face, body, and hair wipes, Recess is capitalizing on a growing market—the cosmetic wipes category saw 10 percent growth from 2016 to 2016, reaching $473 million.

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