In Brands, Insight, Trend

When The Body Shop was launched in 1976, founder Anita Roddick believed that no animal should be harmed in the creation of a beauty product. “It seemed to me then, and it still seems to me cruel and totally unacceptable to sacrifice animals for human vanity,” Roddick wrote.

Although she died in 2007, her legacy at The Body Shop still carries on. In 2017, the brand launched its #ForeverAgainstAnimalTesting campaign, asking for signatures from people who wanted to see an end to the brutal treatment of animals for the sake of beauty. Currently, around 500,000 living beings die in tests every year and countless more are harmed.

Luckily, some countries are making strides to end animal testing. India, Norway, South Korea, New Zealand, and the entirety of Europe are among those working towards banning the practice altogether. However, animal testing still continues frequently in other countries. New technology has developed to test human cells and tissues, giving brands more specific results of side effects. Considering these alternatives, animal testing should decline. Heartbreakingly, though, 80% of the countries still practice animal testing.

For the full story, visit i-D Vice.

Photo: Emiliano Vittoriosi via Unsplash

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