Currently worth $3.7 trillion, the wellness industry is the newest trillion-dollar market in the world. However, 39% of adults still report being more anxious than they were one year ago. ReCOVER, a studio dedicated to stress relief, is here to change that.
ReCOVER is based on the idea of biohacking, which uses relaxation techniques to calm the modern employee. One of their services, NuCalm, involves a gravity blanket, topical cream to restrict adrenaline, and two micro-stimulant patches to the brain. According to ReCOVER, just 30 minutes with NuCalm equates to two full hours of sleep. This is just one of the services offered at ReCOVER, with others ranging from compression therapy, electromagnetic radiation therapy, and hyperice vibration technology.
Above all, founders Rick Richey and Aaron Drogoszewski just want people to live a healthy life. “Over and over, we see people don’t take care of themselves. They usually just take care of pain,” Richey tells FastCompany.