In Insight, Marketing, Trend

Piper Jaffray has been surveying teens twice a year since 2001, engaging more than 169,000 teens and collecting over 43 million data points on teen spending. The 2018 Fall 38th semi-annual Taking Stock With Teens survey was just released, with input gathered from approximately 8,600 teens. Discretionary spending patterns, fashion trends, technology, and brand and media preferences were assessed through surveying a geographically diverse subset of high schools across the US.

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