In Brands, Insight, Marketing, Retail

By 2025, millennials will dominate the US workforce. Currently, 80% of this generation cites company culture and fit as the number-one selling point for a potential job position. In her new book Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, Denise Lee Yohn highlights this idea, discussing the importance of company culture and how, when building a brand image, you must also promote the same level of authenticity from within. Essentially, a brand should practice what it preaches, or face the wrath of employees and consumers alike.

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