In Brands, Insight, Marketing

Unilever has announced a collaboration with, and support for, the Humane Society International (HSI)’s global #BeCrueltyFree initiative. This legislative reform initiative focuses on key beauty markets to prohibit cosmetic animal testing and trade, consistent with the EU model. The companies have entered a multi-year, open collaboration to develop capability across companies and regulatory authorities so that safety decisions for cosmetics will be based on non-animal approaches. The goal of the partnership is also to build capability for the long term by investing in the training of future safety scientists in non-animal “next generation” risk assessments.

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