Unilever has announced a collaboration with, and support for, the Humane Society International (HSI)’s global #BeCrueltyFree initiative. This legislative reform initiative focuses on key beauty markets to prohibit cosmetic animal testing and trade, consistent with the EU model. The companies have entered a multi-year, open collaboration to develop capability across companies and regulatory authorities so that safety decisions for cosmetics will be based on non-animal approaches. The goal of the partnership is also to build capability for the long term by investing in the training of future safety scientists in non-animal “next generation” risk assessments.
“Animal testing for cosmetics has been banned in the EU since 2013, and we hope that an adoption of similar bans in other countries will accelerate the regulatory acceptance of alternative approaches and thereby remove any requirements for any animal testing for cosmetics anywhere in the world,” said David Blanchard, chief research and development officer. “We’re very hopeful that through collaboration—amongst companies, NGOs and governments—it will soon be possible to assess the safety of all cosmetics products without any need for animal testing anywhere in the world.”
Unilever also announced that their largest beauty and personal care brand, Dove, has received accreditation by People for the Ethical Treatment of Animals (PETA). Dove’s cruelty-free status has been granted in recognition of the brand’s commitment to not conduct any tests on animals anywhere in the world. PETA’s cruelty-free logo will begin to appear on Dove packaging in January 2019 to assure customers that Dove does not, and will not, test on animals.
Unilever has over 30 years’ experience in developing non-animal approaches for assuring product safety, collaborating with more than 50 key partners across the world, including governments and NGOs. It openly shares its scientific expertise and approaches with all interested stakeholders. To facilitate the adoption of a global animal testing ban for cosmetics, Unilever has offered to collaborate with an even broader range of stakeholders on a global scale to share its safety assessment approaches.