Amazon set its sights on the $445 billion beauty market and has been executing aggressive strategy in this sector. In Q3 of 2017, Amazon became the largest online beauty retailer according to analysis company 1010data, with business growing by 42% and capturing 21% of the online beauty market in the United States. Regardless of your view of Amazon, one thing is certain—if you are a beauty brand owner, you need to have an Amazon strategy. You can join them or try and beat them, but ignoring them is not a wise option.
Women’s Marketing is hosting a half-day of workshops and informative discussions with Amazon experts around how beauty brands are selling and succeeding on Amazon, providing an insider’s guide on what brands need to know to win on the largest US shopping platform.
The conference will provide practical insights on:
• Amazon Advertising Strategies for Beauty + Personal Care
• Brand Safety on Amazon
• What Investors are Looking for in Indie Beauty Brands
• How Women Shop Amazon: New Insights from our Glimmer Community
For more information, head over to Beauty on Amazon.