In recent years, the feminine wellness industry has grown and evolved immensely. In fact, the feminine hygiene market alone is expected to reach $24.67 billion by 2021. While the industry used to be solely focused on fertility and maternity, people are now viewing female wellness as a three-dimensional, diverse market, ranging from sexual health to period aids. This new perspective, combined with emerging technology, has allowed for a revolution in women’s wellness.
A huge development in the female health realm has been the development of fertility and hormone-tracking apps. Natural Cycles, an app from Sweden, was the first app in history to be officially approved as a valid form of contraception. Clue, from Berlin, also allows you to track your cycles on your phone. Underwear brand THINX went viral after releasing the first-ever “period panties” that can completely replace tampons and pads, soon followed by Knix. There is also an emerging market for pelvic-floor exercises, which strengthen your Kegel muscles.
As Global Wellness Summit points out, this budding market highlights the spending power that women hold, “with nearly all leading economic thinkers agreeing that the economic future is very much female.” By 2028, women will control close to 75% of world spending, so it seems that feminine health will continue advancing in the future.
For the full story, head over to Global Wellness Summit.
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