In Brands, Insight, Retail

This is the third year that fashion brand The Arrivals has opened an experiential holiday pop-up, and the collaboration is an unexpected one, Dyson. The pop-up marries high-tech design and innovation with functionality. A pink bouncy castle and a Wind-Wall powered by 30 Dyson Supersonic hair dryers greet customers.

“With the continued conversation around digital versus brick-and-mortar, we’ve found that holiday pop-ups are very successful,” said Jeff Johnson, co-founder and creative director of The Arrivals. “Our customers love to engage with the brand IRL, and experiential pop-ups are important from a brand building stand point, in addition to being a strong sales driver. As we look to create new and exciting moments for our customers to engage with, we’re excited to team up with Dyson this season to offer an innovative performance experience unlike no other.”

The Arrivals x Dyson NYC Pop-Up
67 Greene St.
New York, NY 10012

Open until February, Sunday through Tuesday 11 a.m. to 7 p.m. and Wednesday through Saturday 11 a.m. to 8 p.m.

Read more in Mr Mag.

Photo: via Highsnobiety

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