In Insight, Professional, Trend

As black women embrace natural hair, they are also paying closer attention to what’s in the formulations of the products they use. The desire for clean formulation in beauty products is not limited to white women. In 2016, black consumers spent over $2.5 billion on hair care products. Yet a study by the Environmental Working Group found that over 70% of products marketed for black hair contain dangerous ingredients, compared with 40% of hair products that are made for the “general public.”

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