In Insight, Marketing, Tech, Trend

Sadly, a 2011 global survey suggests that 53% of millennials would rather lose their ability to smell things than give up their laptop or cellphone. What does this mean for the global perfume market that was worth US$ 37.4 billion in 2017, growing at a CAGR of around 3.7% during 2010-2017 and by 2024 projected to be worth about US $92 billion?

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