In Brands, Exclusives, Retail

China is now the world’s largest retail market at US $5.69 trillion. is the #1 e-commerce site in China, similar to Amazon but far more social, inspirational, and discovery based. Owned by Alibaba, Tmall accounts for 56.6% of all e-commerce B2C internet sales in China. Tmall Global is their cross-border marketplace that allows international brands to sell into China without establishing a brick-and-mortar presence there. Tmall Global provides instant access to 552 million active Chinese customers, half of which are under 30, with an appetite for international luxury goods. Over a quarter of Tmall Global sales are in beauty and personal care.

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