The next “Drybar” concept has launched, and its goal is to rebrand acupuncture. As alternative medicine becomes more mainstream, wellness start-up WTHN sees an opportunity to make acupuncture more convenient, affordable, and approachable.
Services are performed in a salon setting with a service menu written in accessible language to educate consumers on the benefits of acupuncture for pain relief, anxiety, and skincare. Online booking and membership models provide ease of booking and encourage frequency.
“We have a national vision and a very clear target about creating acupuncture for the next generation of wellness consumers,” says co-founder Michelle Larivee. ‘This is really the next natural frontier of wellness and recovery.”
Read the full story in Fast Company.
Photo: via WTHN