In Brands, Tech, Trend

BeautyMatter reported on the discovery, in 2009, of a new color pigment: YInMn blue. Thanks to the scientists at Australian National University (ANU), there’s a new sheriff in town. YInMn blue must make room for yet another discovery in the color world: a billion-year-old bright pink.

Discovered beneath the Sahara desert in Africa, scientists have named this the oldest intact pigment in the world. Dr. Nur Gueneli, from ANU, tells Business Insider how this pigment came into existence: “The bright pink pigments are the molecular fossils of chlorophyll that were produced by ancient photosynthetic organisms inhabiting an ancient ocean that has long since vanished.”

Currently, the global pigment market is set to generate $34.2 billion through 2020. What does a newly discovered pigment mean for the beauty world? A natural pigment offers clean-beauty brands another addition to their product colors—whether that be for lipstick, blush, or eye shadow.

For the full story, see Business Insider.

Photo: Audrey Fretz via Unsplash

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