In Brands, Finance, Marketing

Husband-and-wife duo Chris Cantino and Jaime Schmidt, founders of Schmidt’s Naturals, which was acquired by Unilever in December of 2017, have launched an investment firm called Color to focus on women-led companies and minorities. They are looking for businesses that they can plug into, making an immediate material difference by leveraging relationships beyond just providing capital. 

Their first investment is nut butter start-up Wild Friends Foods joining Cambridge SPG, Katjesgreenfood, CircleUp, Echo Capital, and Portland Seed Fund to participate in Wild Friends’ $3.5 million seed round.

“Wild Friends is set on raising expectations in a category at an accessible price point, similar to Schmidt’s, and their product is delicious, delivering above and beyond your average nut butter with innovative ingredients like collagen and flavors like vanilla espresso,” Schmidt told Beauty Independent. Cantino notes, “Wild Friends is at the same intersection Schmidt’s was at two years ago, just breaking into mass retail and poised for huge growth, with all the puzzle pieces in play.”

Read the full story on Beauty Independent. 

Photo: Sharon McCutcheon via Unsplash 

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