In Brands, Finance

The Swiss company Creative Perfume Company SA announced the acquisition of the American niche fragrance brand Vilhelm Parfumerie.

WHO: Vilhelm Parfumerie is a New York-based niche fragrance house founded by Jan Ahlgren in 2015 in collaboration with Robertet  perfumer Jerome Epinette.

DETAILS: 

Creative Perfume Company SA acquired Vilhelm Parfumerie.

Creative Perfume Company SA is in charge of the distribution of Vilhelm Parfumerie brand products globally.

The company announced the development of a new online strategy, as well as its network of retail stores and global distribution.

Founder Jan Ahlgren remains in the company as creative director responsible for the creation of new fragrances and related products.

Photo: via Vilhelm Parfumerie

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