Digital skin analysis company Revieve conducted a study and found 51% of shoppers using personalized beauty advisors converted to product purchases. The research was conducted across four continents from brands and retailers through selfie-skin analysis via e-commerce sites.
- Asian consumers were the most susceptible at purchasing product after using the app at nearly 80%.
- Only 42% of customers in the US were influenced by the digital platform.
“We’re extremely excited to see a selfie-skin analysis led digital beauty advisor offer tangible benefits for consumers,” said Sampo Parkkinen, Revieve’s CEO. “It’s our belief that these types of customer experiences are imperative for beauty brands and retailers in their efforts in providing a superior customer experience.”
He continued, “The results of the study provide unquestionable evidence about the increases in conversion and transaction size that a beauty brand or retailer is able to experience simply by providing their customer-base with a powerful digital customer experience in the form of a skin analysis and resulting recommendation.”
Photo: via Revieve