In Brands, Marketing, Retail

Plastic pollution has become a global crisis. According to the Center for Biological Diversity, plastic in the oceans is expected to outweigh fish by 2050 if pollution continues at our current rate. Finding an alternative to plastic packaging is now a necessity, and skincare brand Lush has decided to save the environment by going naked.

Whenever possible, Lush forgoes packaging altogether. However, when packaging is necessary, the brand prefers to use recyclable materials. “If packaging is unavoidable, we prefer to use recycled materials—currently, 90% of our packaging is manufactured from 100% post-consumer recycled waste,” Lee Carpenter, Senior Buyer at Lush, tells The Die Line. In another effort to minimize pollution, Lush offers a free face mask for those that bring back 5 empty containers.

As consumers call for more sustainable packaging, brands must find creative ways to reduce pollution

For the full story, head over to The Die Line.

Photo: @lush via Instagram

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