In Brands, Marketing, People

Marc Jacobs Beauty has appointed Nikkie de Jager, aka nikkietutorials, as the brand’s first-ever global artistry advisor. This newly created role will integrate Nikkie into the brand’s product development process, as well as share her incredible talent and expertise to expand unique content and artistry around the world on both Marc Jacobs Beauty and her own channels. 

“One of the things we love most about Nikkie, along with her disarming authenticity, is that she began her career in editorial artistry, before transitioning full-time into the digital realm and creating content for YouTube and Instagram. We recognized Nikkie’s unique talent as both an artistry and digital beauty expert, and are excited to evolve beyond traditional beauty partnerships,” said Tara Loftis, VP of Marketing, Kendo Brands, in a statement.

A self-taught makeup artist, Nikkie has over 11 million subscribers on YouTube and Instagram across more than 145 countries. At just 24 years old, Nikkie is a household name in the beauty world, having created beauty videos with celebrities like Kim Kardashian, Drew Barrymore, and Jessie J. She continues to push beauty boundaries with stunning new looks, brutally honest makeup reviews, and unconventional makeup challenges.

“I’ve always believed that makeup is a form of self-expression and there is no shame in experimenting with it. Marc Jacobs shares a similar ‘shameless’ approach to beauty, which I so admire, and I quickly fell in love with his beauty products when I was first sent the Re(marc)able Full Cover Foundation Concentrate a few years ago. Since then, I’ve consistently loved using Marc Jacobs beauty products and it was after attending Marc’s Fashion Week show last spring that we decided to explore how, and what, we could beautifully create together,” said Nikkie de Jager in a statement.

Photo: via Marc Jacobs

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