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The US prestige beauty industry reached $18.8 billion in 2018, a 6 percent sales increase over 2017, according to The NPD Group. “If I had to use one word to characterize the state of the US beauty industry today, it would be disruption. Whether we look at categories, brands, or retailers, there are sweeping changes taking place to the market landscape,” Larissa Jensen, executive director and beauty industry analyst at The NPD Group, said in a statement. “New retail concepts and technologies are changing the way we create, market, purchase, and use beauty products. Brands and retailers must not only be cognizant of these transformations and act upon them, but identify new white space opportunities to captivate consumers and further differentiate themselves from the crowd.”

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