In Insight, Marketing, Retail

In the brick-and-mortar retail landscape, the beauty category has been resilient and, in many cases, thriving. Tactics working in beauty are inspiring other sectors. Lets’s take a look at some of the milestones and drivers in beauty retail. 

  1. Loyalty Program Makeovers. Many consumers chose where to spend their beauty dollars based on their favorite loyalty program. These customer perks are not limited to retailers; beauty brands are also in the loyalty game. Sephora, Nordstrom, Macy’s, Kohl’s, and Sally Beauty all revamped their loyalty programs in 2018. 
  2. Brick-and-Mortar Renovations. Physical renovations of beauty floors at Saks and Macy’s were unveiled this year, with others testing technology and category expansions. 
  3. Beauty Experiments. The popularity and health of the beauty sector has other categories leaning in to the growth. Drugstores and fashion retailers are making beauty plays. 

Read the full story in Retail Dive

Photo: Ivy Barn via Unsplash 

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