In Brands, Insight, Trend

Adaptogens is a term that was coined in 1947 referring to substances that “adapt” to what the body needs to help and protect against various stressors. Adaptogens are a trend that seems to be here to stay, but as demand increases, the harvesting of these ingredients is having a negative impact on the environment. According to Julie Bernier, an Ayurvedic practitioner and founder of True Ayurveda, “As [early as] 2009, 300 of India’s medicinal plants were on the International Union for Conservation of Nature’s Red List of Threatened Species.”

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