In Brands, Finance, Insight

The Laundress’ founders Gwen Whiting and Lindsey Boyd put their fashion know-how to good use 15 years ago, creating a lifestyle brand around fashionable laundry detergent that heavily leverages a beauty sensibility. Unilever has acquired the eco-friendly laundry-care brand, and while terms of the deal were not disclosed, according to Fast Company the company was sold for a reported $100 million. Unlike most of the indie acquisitions over the past couple of years, The Laundress self-funded the business.

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