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L’Oréal, the world’s largest beauty brand, made an exciting announcement regarding the launch of their brand-new AI-based skin diagnostic solution powered by the [...]

DSW is certainly testing the limits of consumer interest in the beauty category.  Last month the retailer announced a partnership with Green Growth Brands to sell CBD personal care products under [...]

The 80-year-old Suave brand partnered with 5,000 women with diverse natural-hair types and styles to create the new product range Suave Professional for Natural Hair. The natural-hair journey can [...]

The US Federal Trade Commission is finally cracking down on fake Amazon reviews in a first-of-its-kind case. They announced last week the first case challenging a marketer’s use of fake paid [...]

Honest Company has some celebrity-powered competition in Hello Bello. Among the millennial mom crowd, Honest Company has been the go-to for clean products for their little ones and they’d [...]

Makeup is always a hot topic during and directly following international fashion weeks. Traditionally, New York Fashion Week, which starts the season, hasn’t shown memorable makeup moments. [...]

The big players in the hair care category have used M&A to increase their market share and fuel growth, which has resulted in massive consolidation in the professional channel. The US [...]

From the first recorded tasting of a pineapple in the 1400s, the spiky, yellow fruit has been considered a symbol of status. After Christopher Columbus made his second trip to America, he brought [...]

The best brands think like a consumer. That is, according to a study by SAP, Siegel+Gale, and Shift Thinking. When it comes to critical decision making, the most successful brands don't think [...]

Instagram has evolved into a platform of self-expression for a new generation to share their idea of beauty. From the Insta-perfect selfie look to the no-makeup makeup aesthetic to embracing [...]