Women spend $1.1 billion on razors and blades in the US, according to Euromonitor. When you add the $179 million for hair removers and bleaches, and $141 million in pre-shave products like lotions or foams, the female hair-removal category in the US is a $1.4 billion business.
Flamingo, the female counterpart to Harry’s that launched last October online, is to sell its assortment of razors, wax strips, and personal care products in 1,800 Target stores. This launch at retail will have the brand going head to head with P&G’s Gillette Venus franchise with four feet of custom-designed shelving.
Target has been keeping its assortment fresh, negotiating launches of some of the hottest DTC brands on the market: Native, Quip, Casper, and Harry’s.
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Photo: via Flamingo