Approximately 60% of QVC US sales are happening online, with two-thirds happening on mobile devices. To support the buying behavior of the current QVC consumer, the company unveiled a new visual identity and logo and a new app for iPhone devices. The goal was to design and enrich immersive, engaging, video-based shopping experiences for consumption on mobile devices.
“Consumers have embraced QVC as a leading digital destination for product discovery and inspirational shopping, and our new brand identity and video app reflect this reality,” Mary Campbell, Chief Merchandising Officer, Qurate Retail Group, and Chief Commerce Officer, QVC US said in a statement. “More than 80 percent of new customers are coming to QVC US via our digital platforms. Customers recognize that our apps and website offer highly appealing products at great values, brought to life via compelling stories, vibrant personalities and personalized content.”
QVC research shows that current and prospective customers share common attributes:
- They pride themselves on making smart, informed purchases
- They value close connections with family and friends
- They quickly adopt new technologies
- They love video storytelling that helps them discover items and ideas to brighten their lives
Photo: via Qurate Retail Group