Weleda and Natura Cosmetics are the first brands to obtain the new UEBT (Union for Ethical Biotrade) certification for sourcing with respect. UEBT is a non-profit organization that provides a globally recognized standard for sustainable sourcing and the use of raw materials. The UEBT certification will help consumers tell that they are buying products from a company that treats people and biodiversity with respect.
In order for a brand to be certified, UEBT looks at its entire sourcing system. One part of the process is to validate that the brand has incorporated the requirements from the UEBT standard into its systems for sourcing and processing natural ingredients. Another part of the certification requirements concerns the sourcing practices: certified companies need to verify that they have implemented these throughout the supply chains for their natural ingredients.
Natura Cosmetics has long positioned itself to consumers around Brazilian biodiversity. Its successful Ekos line is based on Amazon ingredients that respect biodiversity and local communities. UEBT’s Biodiversity Barometer shows that 44% of Brazilian consumers associate Natura Cosmetics with respect for biodiversity. “We are proud to have gained the UEBT certification for 14 Amazon supplier communities, which further reinforces our commitment to ethical sourcing from this important ecosystem,” says Marcelo Alonso, Director of Sustainability at Natura.
Weleda has a responsibility for the environments in which it operates, and for the people involved in manufacturing Weleda products. “With the certification we take the next step. We are thus creating a significant impact for the growers, collectors and producers working for us,” says Bas Schneiders, Head International Strategic Sourcing at Weleda.