In Exclusives, Insight, Retail

There is no doubt the retail environment is tough and has a tremendous impact on the beauty business. However, there is a cause and effect on why this is happening. Mr. Leonard Lauder always said that beauty advisors (BAs) are the frontline of the business because BAs have the first-hand experience with consumers. While it is true, it is important to add that BAs or demonstrators are also responsible for pushing products to the finish line—SALES.

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