In Exclusives, Insight, Retail

There is no doubt the retail environment is tough and has a tremendous impact on the beauty business. However, there is a cause and effect to why this is happening. Mr. Leonard Lauder always said that beauty advisors (BAs) are the frontline of the business because BAs have first-hand experience with consumers. While it is true, it is important to add that BAs or demonstrators are also responsible for pushing products to the finish line—SALES.

Recent Posts

Leave a Comment

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Start typing and press Enter to search