M&A activity spiked in 2015 and has continued unabated since, with 2018 being no different. Experts’ predictions heading into 2018 on the dynamics of beauty M&A were on the mark. Competition for deals remained fierce, with the added competition from investors looking at deals in the beauty space for the first time. Everyone is looking at brands sooner, and nothing seems too small to have on the radar, because at any moment one of these brands can catch digital fire and scale quickly, and no one wants to be left flat-footed. Last year saw the slowdown of transactions in color cosmetics and an uptick in skincare and haircare. We’ve also seen investments all along the beauty value chain, from ingredient suppliers to contract manufacturers and technology to retail.
Notable investments in 2018 that may provide insight to 2019 transactions:
- Harry’s received $112MM in their ninth round of fundraising.
- BeautyCounter raised $65MM, while Goop secured $50MM, Glossier raised $52MM, and Brandless raised $240MM in Series Cs.
- Hims was on a fundraising tear in 2018, raising another $50MM in September and pitching investors on an additional $100MM raise as the year ended.
For a recap of the full year with transaction details and charts, get our 243-page report BeautyMatter Beauty Deals: M&A Transactions Year End 2018.
Photo: Illa Lix via Unsplash