In Insight, Retail

The battle for big-box beauty comes down to two retailers—Walmart and Target. Stella Rising asked their Glimmer network of 20,000 grassroots influencers about how and where they shop for beauty, finding that 51% of them learn about new beauty and personal care products while shopping in a physical store, with big-box stores still being where they turn.

Here’s what the Stella Rising Glimmer network said:

Where do they shop for beauty products? 

  •  81% Walmart
  • 72% Drugstores
  • 69% Ulta
  • 66% Sephora
  • 61% Target

Why they shop at Walmart:

  • Best everyday prices for beauty products
  • Best prices on all products
  • I can shop for personal items too
  • Best sale prices on beauty products
  • One-stop shop for products beyond beauty

Why they shop at Target: 

  • It’s easy to find the products I want
  • Beauty section is well organized
  • It’s easy to get in and out of quickly
  • Always has the beauty products I want in stock
  • Carries my brand of beauty products

Which websites do they buy products from?

  • 37%
  • 47%
  • 75%

See the full infographic on Stella Rising.

Photo: Markus Spiske via Unsplash 

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