The Amazon Beauty War heats up, with Unilever poaching Amazon’s head of Core Consumables, Sunny Jain. According to The Drum, Unilever’s latest figures show rapid growth from e-commerce, with online now responsible for 5% of the business and growing at 50%. Most brands are working out strategies for pure-play marketplaces, and now Unilever has an inside track.
Sunny Jain joined Amazon in 2013 where he was the head of Core Consumables business unit, responsible for Health & Personal Care, Beauty & Grooming, Luxury Beauty, Grocery/Food, Baby, Private Brands, the Pillpack subsidiary, and other innovation teams. Prior to Amazon he spent 16 years at Proctor & Gamble working in New Business Creation, Marketing, Sales, and Information Technology. Sunny Jain will join Unilever in June as President of Beauty and Personal Care and a member of the Unilever Leadership Executive (ULE).
Alan Jope, Unilever CEO, said: “Sunny’s unique experience—which combines both consumer goods and online retail industries—coupled with his understanding of the beauty market, make him exceptionally well suited to help us deliver our growth ambitions for our Beauty & Personal Care division. Sunny also has a strong sense of purpose and is passionate about high performance, and will therefore undoubtedly be a highly valued addition to our team.”
Sunny Jain said: “I am delighted to join Unilever, a company I have always hugely admired for its commitment to sustainable business, its truly global footprint, and its talented team. Its Beauty & Personal Care division boasts some of the world’s most iconic brands—Dove, Axe, Lifebuoy and Lux to name just a few—while the transformation of its portfolio and its move into high growth spaces such as Prestige and ecommerce make it well positioned for future success. I look forward to bringing my varied experience of the industry and deep passion for serving consumers.”
Photo: Matthew Tkocz via Unsplash