In Finance, Insight

Bain Capital Private Equity takes a majority stake in Maesa. Founded by Julien Saada and Gregory Mager in 1997, Maesa has grown over the last 22 years to over 300 employees across seven offices globally and generates approximately over $230MM in global annual sales. This joint ownership of the business by Bain Capital Private Equity, Maesa’s co-founders, and management will set the stage for the next phase of growth.

Maesa has grown to be a leading global provider of beauty brand incubation and strategic outsourcing across the beauty category through a vertically integrated operation. Maesa has also incubated the creation of successful exclusive brands such as Kristin Ess Hair Care and Flower Beauty.

“We believe that Bain Capital Private Equity is the right partner to help us take Maesa into its next phase of growth as a global beauty supplier and beauty brand incubator,” Julien Saada and Gregory Mager, co-founders of Maesa, said in a statement. “Bain Capital Private Equity has a unique understanding and confidence in our long-term growth strategy, culture and people, bringing valuable global reach and expertise which will support us in our future growth plans.”

“Greg, Julien and the management team have built a remarkable business. We could not be more excited to partner with Maesa to continue to develop this innovative brand creation approach in an evolving beauty landscape,” said Miray Topay, a principal at Bain Capital Private Equity.

Photo: via Maesa

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