In Marketing, Professional, Retail

Sally Beauty is upping its online game with an upgraded website with a mobile-first experience, the inclusion of Apple Pay, and adding transactional capability to its Instagram feed within the site. The new site also features a one-stop portal for all brand offers and deals to make shopping easier and more streamlined for consumers.

The retailer’s professional clientele will also see upgraded features, including a personalized site experience, exclusive access to educational content as well as special offers catering specifically to their hair color and beauty needs.

“Sally Beauty prides itself in providing professional-grade products for all needs, and our evolving digital commerce capabilities will allow consumers to achieve beautiful results on their own terms. This is an important step in our transformation plan,” said Aaron Alt, President of Sally Beauty Supply.

“Sally Beauty is well-known for our pro-heritage, and we want all of our guests to be able to tap with confidence into that expertise, education and support, whether online or through our thousands of stores,” commented Chris Kobus, Group Vice President of Digital and Marketing.

The next phase of the brand’s digital transformation plan will revolve around the launch of a new Sally Beauty app.

Photo: via www.chainstoreage.com

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