In Insight, Marketing, Retail

In 1999, Amazon was a small e-commerce retailer exclusively selling books online. In a 2017 article, Business Insider reported that 43% of all US online retail sales were made through Amazon. And in 2018, TechCrunch reported that Amazon’s share of the e-commerce market currently sits at 49%, accounting for 5% of all retail. Amazon set its sights on the beauty market and, in Q3 of 2017, Amazon became the largest online beauty retailer according to analysis company 1010data, 

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