Beauty technology company Revieve has announced the launch of a skincare trend subscription service. The company’s new service enables access to relevant skincare trends by a specific country or region informed by actual consumers in that region in near real time through a monthly email report.
“Through our partnerships with retailers and brands across four continents, we’ve highlighted the need for our customers to receive a more detailed understanding of consumer preferences, concerns and skincare trends in an easily consumable, action-provoking way,” explains Revieve CEO Sampo Parkkinen.
The service offers anyone interested in consumer-reported skincare product preferences, concerns, and trends to receive a short, action-oriented email-based report for the geography of their choice directly to their emails.
“We believe the days of receiving market intelligence and trend information in a very fast changing industry like beauty are the past. Having access to near real-time information is a critical success factor for beauty brands and retailers looking to make decisions on product assortment and capitalize on changing consumer needs,” continues Parkkinen.
Photo: via Revieve