In Insight, Trend

Beauty technology company Revieve has announced the launch of a skincare trend subscription service. The company’s new service enables access to relevant skincare trends by a specific country or region informed by actual consumers in that region in near real time through a monthly email report.

“Through our partnerships with retailers and brands across four continents, we’ve highlighted the need for our customers to receive a more detailed understanding of consumer preferences, concerns and skincare trends in an easily consumable, action-provoking way,” explains Revieve CEO Sampo Parkkinen.

The service offers anyone interested in consumer-reported skincare product preferences, concerns, and trends to receive a short, action-oriented email-based report for the geography of their choice directly to their emails.

“We believe the days of receiving market intelligence and trend information in a very fast changing industry like beauty are the past. Having access to near real-time information is a critical success factor for beauty brands and retailers looking to make decisions on product assortment and capitalize on changing consumer needs,” continues Parkkinen.

The skincare trend subscription service is available now for early access.

Photo: via Revieve

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