In Brands, Exclusives, Insight, Retail

Accurately, Sephora sees itself as a beauty destination for the young, discerning, and high-spending customer. Where Sephora really does it right (unlike Ulta, their top competitor) is with their prestigious image, a fun and interactive experience where you can play and be “in” on the trends and invited to the best party in town. Keeping this self-defined and actualized image in mind, there are key factors to consider when developing products for Sephora.

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