Fred R. Barnard of Printers’ Ink’s statement “A picture is worth ten thousand words” is just as applicable in today’s digital age as it was in 1927. A recent survey by The Intent Lab reaffirms visual search beats out text as consumers’ most trusted source of information.
Visual search isn’t new, but it’s reaching an inflection point with consumers because visual search capabilities are dovetailing with search engines and social media platforms.
- 36% of respondents have performed or used visual search at the same rate as voice search
- 59% think visual information is more important then textual information across categories
- 85% of respondents put more importance on visual search than textual search when shopping online for clothing and furniture
- Overall visual information is preferred over text by at least 50% of respondents in all categories except electronics, household goods, and wine and spirits
Read the full story in Marketing Dive.
Photo: Guilherme Vasconcelos via Unsplash