For 60 years, Mavala has been an innovator of creating first-to-market categories such as Scientifique (original first-to-market Nail Hardener 1959), Nailactan (original first-to-market nail growth serum 1967), Stop Nail Biting (original first-to-market nail-biting prevention formula 1968), Double Lash (original first to market eyelash growth serum 1968), among many others.
Their formulation philosophy concentrates efforts on innovation and the search for perfection. During R&D they utilize the finest ingredients in the world in conjunction with the dual application of science and chemistry in order to deliver beauty products that work with efficacy.
While Mavala can be found from local pharmacies and salons to Ulta, the brand has recently focused on Amazon. They have invested considerably in the Amazon dashboard and all its widgets and attributes it has to offer. The result has been a multitude of “Amazon’s Choice” logos laced next to Mavala’s ASINs, “Top seller” logos along with Top 100 item on all of Amazon, #1 or #2 on any given day in all of nail care, Top 10 item in all of nail care, among many other accolades. The business will remain focused on the online seller platform space.
This 60-year-old beauty innovator has been and remains a self-funded venture. We asked Mavala what the vision is for the business in the future and their response was, “This year we are celebrating 60 years as a manufacturer of Mavala Branded goods only. We now look forward to the next 60 years of Mavala Labs creating and developing the Beauty items of tomorrow.”
Content Created in Partnership with Unfiltered Experience