In Brands, Exclusives, Retail

Beauty is in Lisa Adams’ DNA. She started her career at 18 as a beauty advisor working her way up through the ranks of the industry and ultimately leaving corporate life for that of an entrepreneur. The beauty category has never been more crowded and the retail landscape more complicated. Developing a distribution strategy with the right partners at the right cadence achieving growth and profitability is an art form. Lisa knows how to make retail magic happen. As a veteran brand retail strategist, she has the perfect balance of historical perspective (history does repeat itself), forward-thinking vision, and deep relationships.

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