In Insight, Retail

The competition for the beauty shopper is fierce. In 2016 Amazon quietly became the largest online beauty retailer, capturing 21% of the online beauty market and inserting itself in the Ulta vs Sephora beauty battle. However, the battle for shoppers in brick-and-mortar beauty remains between Sephora and Ulta. According to Cowen’s Consumer Tracker, Ulta has been pulling ahead since October of 2018.

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